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Keeping customers loyal and coming back for more is the key to staying in profit, but simply rolling out a loyalty card isn’t enough to achieve this. This is especially true today, as most consumers understand that loyalty cards offer more value to the company providing them in terms of the data they harvest than they do to their actual users.
Facebook advertising is one of the most cost-effective ways for small local businesses to find and reach out to their prospects where they hang out online. It works because your potential customers are receptive to well-targeted adverts and offers on Facebook, if they’re relevant and eye catching.