BUILT FOR HOME SERVICE BUSINESSES
Get More Customers.
Grow Your Business.
A complete growth program for home service professionals – leveraging marketing, payments, and customer intelligence into one place to drive actual results and make sure every dollar in your business drives more revenue.
10K+
Businesses Served
$2B+
Processed Annually
800%-1200%
Avg Return on Investment
TRADES SERVED:
- HVAC
- Plumbing
- Electrical
- Landscaping
- Cleaning
- Roofing
- General Contracting
140%
Avg Repeat Business Increase
300% ROI GUARANTEE
We Don't Chase Metrics.
We Guarantee Results
TAPLocal is the only growth partner that guarantees a 300% ROI in 6 months – or we work for free.
We align our success with yours. Our entire system is built around one thing: driving measurable profit and a return on every dollar you invest.
THE FRAMEWORK
The Merchant Growth System
A proven, four-pillar framework that turns payment data and local marketing into measurable business growth.
1: OPTIMIZE
Maximize existing revenue
- Payment Processing
- Cash Discount Program
- Credit Surcharging
- Flate Rate Pricing
- Instant Funding
- Merchant Cash Advance
2: ACCELERATE
Grow profitable customers
- Google & Meta Advertising
- Local SEO & Google Maps
- Digital Offers
- Reputation Management
- Customer Retention
- Website & Landing Pages
3: MEASURE
Track business outcomes
- Revenue Generated
- New Customers Acquired
- Customer Acquisition Cost
- Return on Marketing Investment
- Processing Savings
- Lifetime Customer Value
4: IMPROVE
Continuous optimization
- Quarterly Growth Review
- Revenue Optimization Reviews
- Marketing Performance Reviews
- Business Intelligence Reporting
- Future Growth Planning
BUSINESS INTELLIGENCE
The Merchat Intelligence Platform
Connects data across your business systems to measure outcomes, not just activity.
LAYER 1: Financial Intelligence
How money moves through the business
- Payment processing volume
- Processing costs & savings
- Average ticket size
- Deposit timing
- Cash flow trends
LAYER 2: Growth Intelligence
How new customers are acquired
- Advertising performance
- Digital Offer downloads
- Lead generation
- Customer acquisition
- Campaign attribution
LAYER 3: Operational Intelligence
How smoothly the business converts leads
- Lead > Estimate > Job > Invoice
- Schedule jobs & completion rate
- Collections & realized revenue
- Repeat service rate
- Workflow efficiency by trade
LAYER 4: Executive Intelligence
The decisions business owners really need
- Revenue growth & trends
- Customer acquisiton cost
- Return on marketing investment
- Lifetime customer value
- Quarterly performance reviews
PILLAR ONE | OPTIMIZE
Maximize Existing Revenue
Before spending on growth, make sure your current operation is as profitable as possible – starting with what you pay to accept payments.
- Cash Discount Program - eliminate processing fees entirely
- Flat Rate Pricing - simple, predictable processing
- Merchant Cash Advance - access capital when you need it
- Credit Surcharing - pass fees to card-paying customers
- Same-Day Funding - get paid the day you invoice
- Savings Analysis - see exactly what you're saving
CREDIT SURCHARGING
1.59%
Customer pays a 3% convenience fee. Pass processing costs to card-paying customers — your net cost stays near zero with no price changes required.
PILLAR TWO | ACCELERATE
In-House Marketing
A dedicated marketing team working exclusively for your business – no agencies, no outsourcing, no guesswork.
- Google Ads & LSA - capture high-intent homeowners searching now
- Local SEO & Google Maps - dominate the map pack in your zip codes
- Digital Offers - wallet-based offers via Apple & Google Pay
- Meta & Social Ads - generate demand and retarget in your service area
- Reputation Management - automate reviews after every complete job
- Customer Retention - re-engage past customers before they call a competitor
COMPETITIVE ADVANTAGE
AI-Powered Marketing
Built Into Everything We Do
A proven, four-pillar framework that turns payment data and local marketing into measurable business growth.
01
AI-Powered Marketing
Optimize your business to appear in AI-powered search results – ChatGPT, Gemini, Perplexity, and Google SGE.
AI answer engine optimization
Structured data & schema markup
Authority content strategy
Consistent NAP across AI databases
02
AI Lead Scraping
Identify anonymous website visitors and turn lost traffic into a warmer lead pipeline.
Anonymous visitor identification
Contact info extraction
CRM auto-population
Reduced cost per lead
03
AI Outreach Agent
Automatically text inbound leads and scraped contacts within seconds – qualifying, answering questions, and booking appointments.
Instant SMS to inbound leads
Scraped lead outreach sequences
AI qualification & FAQs
Seamless handoff to your team
04
AI Click Fraud Protection
AI-powered click fraud detection blocks invalid traffic before it costs you on paid campaigns.
Real-time fraud detection
Competitor click blocking
Bot traffic filtering
Ad spend waste eliminated
PILLAR THREE | MEASURE
Track Business Outcomes
Stop guessing what’s working. TAPLocal connects every marketing dollar to real business outcomes – from ad spend to invoices paid.
- Revenue generated from every campaign
- Customer acquisition cost by channel
- Processing savings vs. old processor
- Leads, estimates, and jobs booked
- Return on marketing investment
- Lifetime value by customer segment
300% ROI Guarantee
6 Months – or We Work for Free. If we don’t deliver 3× ROI in 6 months, we keep working at no charge until we do.
$48,200
Revenue Generated
84
New Customers
$47
Customer Acq. Cost
$574
Average Ticket Size
4.1x
Return on Mktg Investment
$2,340
Lifetime Value
Sample data – actual results vary by business
PILLAR FOUR | IMPROVE
Continuous Optimization
We don’t set it and forget it. Your dedicated TAPLocal advisor meets with you regularly to review performance and keep your growth on track.
Quarterly Growth Reviews
A structured session to review what worked, what didn’t, and where to put dollars next quarter.
Revenue Optimization Reviews
Deep dive into pricing, ticket size, and conversion rates to increase revenue without adding headcount.
Marketing Performance Reviews
Campaign-by-campaign attribution to double down on what’s generating the best return.
Business Intelligence Reporting
Monthly executive reports that show trends, anomalies, and opportunities before they become problems.
Future Growth Planning
Roadmap planning for new service areas, seasonal campaigns, and fleet or team expansion.
LOYALTY & DIGITAL OFFERS
Automated Loyalty That Lives in Your
Built Into Everything We Do
Digital offers downloaded directly to Apple Wallet and Google Pay – redeemed when your customer is ready to book, tracked from impression to revenue.
140%
Home service businesses using TAPLocal Digital Offers see dramatically higher return rates – measured from wallet download through payment.
LOYALTY & DIGITAL OFFERS
01
Customer Sees Ad
02
Downloads Offer
To Apple or Google Wallet
03
Books a Service
Offer visible on lock screen
04
Redeems & Pays
- Apple Wallet & Google Pay
- Geo-Triggered Reminders
- Automated Repeat Journeys
- Lock Screen Notifications
- Full Attribution Tracking
- Lifetime Value Growth
CRM & CUSTOMER MANAGEMENT
Every Customer.
Always Connected.
TAPLocal’s CRM is built for home service businesses – not generic contact management. Track jobs, send invoices, and automate follow-ups without juggling multiple apps.