Why Payments Should Drive Your Marketing & How TAPLocal Can Help

If you’re like me, then the only thing you care about as a business owner is revenue. It’s the lifeblood of any business & without it, you won’t have the resources necessary to equip & pay your staff, keep the electricity running, or purchase the equipment and supplies necessary to service your customers. 

As such, revenue is really everything! But let’s take a step back & think about how you can get somebody in the door in the first place. You’ll have to spend money on some sort of marketing, such as:

  • Local SEO technology to make sure your listed everywhere customers search
  • Web Design to offer a way for your customers to submit inquiries or find additional info about your business
  • Advertising to actively attract new customers who may not have come across your business organically
  • Marketing Communication Services, such as email or text message to nurture, retain & upsell your existing customers

The problem is that most marketing technologies don’t give you the reporting capabilities necessary for you to track the actual ROI (return on investment) of your efforts. 

With that being said, payment data can & should be used to drive & trigger marketing action. In doing so, you’ll see the actual ROI of your efforts & increase the effectiveness of your communications. 

The rest of this article explains why payments should drive your marketing as well as how our integrated marketing suite uses payment data to effectively deliver personalized messaging to your customers at the right time.

Benefits Of Using Payments Data To Drive Your Marketing

As you may already be able to tell, we harp on the whole idea of integrating your payment &  marketing technology. Together, they can do great things for your business & offer a streamlined buying experience for your customers. Nevertheless, there are three main benefits you’ll experience when you integrate your payments & marketing. 

Track actual ROI

First & foremost, by integrating your payments & marketing, you’ll be able to see how much revenue your actions have actually generated. As such, you’ll be able to calculate your actual ROI, which is important for a few reasons that we’ll list out here:

  1. You’re spending money on marketing so you probably want to know if it’s working.
  2. In being able to track the ROI of your marketing campaigns, you can figure out which ones are working & which ones aren’t. 
  3. You’ll be able to take a data-driven approach to how you optimize your communications.

Increase Profit Potential

In addition to tracking your actual ROI, integrating your payments & marketing can help you reduce wasted marketing budget & increase your profit potential. 

How? By knowing who purchased from you & who didn’t, you’ll ensure that you’re sending the right offers to the right people. In addition, you won’t “double-dip” the prospects who actually made a purchase with the same offer that drove their initial purchase. 

Payment & marketing integration also allows you to incentivize the customers who haven’t purchased from you with a small discount, such as 10% off, & reward the customers who have made a purchase with an even bigger promotion, such as a free add-on service.  

By doing so, you align the value in savings you offer your customers with their lifetime value, maximizing your return on investment & increasing your profit potential.

A Word On Incremental Revenue Gained By Loyalty Rewards & Offers

The thought of offering a discount might scare you as a business owner because you feel like you’re giving money away. 

But the truth is that, outside of the cost of goods sold & the cost of marketing technology, you gain incremental revenue that wouldn’t have generated if you had not engaged in some sort of marketing activity.

Besides, we’ve found that the cost of our integrated marketing technology is covered by just 3 redemptions per month on average.

Increase marketing effectiveness

A “one size fits all” approach is not the way to go when you’re dealing with targeted offers. In fact, it’s quite self-contradictory. Therefore, by leveraging payments data in your marketing, you’ll increase the overall effectiveness of your communications.

You see. There are a variety of factors that make communications more effective, such as proper timing & offer personalization, but more on that in the next section.

How Payment Data Increases The Effectiveness Of Your Marketing Efforts

As explained, proper timing & a sense of personalization increase the effectiveness of marketing communications. Luckily for you, payment data gives us everything we need to automate & optimize your messaging for these factors and here’s how:

Proper Timing

Our integrated communication products are built around the transaction so you’re able to deliver the right messaging pre & post-sale. Here’s what we mean:

  • Drive purchases with redeemable offers that are collected by customers via ad campaign or text message marketing campaign
  • Once offer is redeemed & transaction is run, give the customer the opportunity to leave a review for the business via automated text message
  • Automated Offers are then sent to the customer on an ongoing basis to re engage them, get them back in the door & increase their lifetime value

With the transaction as a focal point, the whole cycle repeats itself again & again to increase the amount of customers you attract & retain. 

Offer Personalization

The last thing a customer wants to see is another generic 10% off discount, especially if they’ve visited your business multiple times. As such, effective messaging makes the customer feel a sense of familiarity with your business. 

Thankfully, payment data allows you to add the personal touch they’re looking for. 

For example, a cafe could use our system to create an automation to send a text message to customers 30 days after their last visit, saying “Hey friend, it’s been 30 days since we last saw you! Come in for a quick chat & free cup of coffee on us.”

How TAPLocal Integrates Payments & Marketing

Our integrated payment & marketing solutions help you attract new customers to your business & retain them after they’ve paid for services. Here’s a breakdown:

Attracting New Customers

  • Local SEO Services
  • Hyper-Local Advertising Services

Retaining & Engaging Customers Post-Visit

We currently offer three comprehensive solutions that’ll integrate your payments & marketing into one automated process.

To schedule a free consultation, click here. For more articles like this one, visit our blog.

Share This Article!

Share on facebook
Share on linkedin
Share on twitter
Share on email

Pick A Time To Speak With A Local Business Expert

Place Your Vision Online With Award-Winning Web Design!

Web Design - Scheduling
small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Offer Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Lead Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Awareness Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Click Ads To Grow Your Business

Read A Client Success Story!

Learn How We Increased Our Client's Online Visibility & Got Him More Leads!

Get Your Web Design eBook!

Learn What Separates A Winning Website From The Losing Ones

Get Your Free SMS Marketing eBook!

Learn How To Turn New Purchases Into Your Most Loyal Customers

Get Your Reputation Management eBook!

Learn How To Build Your Online Reputation & Get More Paying Customers

Get Your Free Ebook Today

Learn How To Audit Your Merchant Statement And Cut Your Costs

Get Your Google Ads eBook!

Learn How To Convert Web Traffic Into Revenue

Get Your Facebook Ads eBook Today!

Learn How To Advertise On The World’s Biggest Stage

Can Google's Crawlers Understand Your Site?

Find Out If Your Website Has Schema Markup

Schema Markup - Contact Info
small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

Read A Client Success Story!

Learn How To Leverage Google Ads For Business Growth

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

Let's Create Your Free Account

Claim Your Free Clover Today!

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Read A Client Success Story

Learn How To Leverage The Power of Facebook for Growth!

Read A Client Success Story!

Learn How We Helped Our Client Build Their Online Reputation & Get More Customers As A Result!

Set Up Your Free Account In Minutes

Make It Easier For Your Customers To Pay You!

Payments - Get Started

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Standard

Set Up Your Free Account In A Matter Of Minutes

Customize Your Clover To Work The Way You Do!

Clover POS - Get Started

Pick A Time To Speak With A Local Business Expert

Get More Positive Reviews With TAPLocal Review Management!

Review Generation - Scheduling

Pick A Time To Speak With A Local Business Expert

Get A Full Tour Of Our Business Manager Dashboard!

Dashboard Demo - Scheduling

Our Packages Are Built With All Your Needs In Mind

Find Out Which Package Your Business Qualifies For!

Free Clover - Pricing

Clover POS Is The Perfect Business Companion

Find Out Which Device Is Best For Your Unique Needs!

Free Clover - Meet Clover

Pick A Time To Speak With Local Business Specialist

Claim Your Free Clover Today!

Free Clover Package - Scheduling

Create Your Free Account & Pick Your Package

Claim Your Free Clover Today!

Free Clover Package - Get Started

Enter Your Contact Info Below

Scan Your Business & Find Out How You Show Up Online!

Yext Scan - Contact Info
Pop-up form preceding Yext Scan CTA, basic contact info

Let's Get Started

Start Rewarding Your Customers Today!

Clover App Market - Restaurant Rewards
Pop-up form on Restaurant Rewards page

Pick A Time To Speak With A Local Business Expert

Boost Your Business With An All In One Package!

All In One Packages - Scheduling
Pop-up form preceding All In One Packages scheduling

You Could Be Saving Thousands Of Dollars A Year

See How TAPLocal Stacks Up To The Competition

Payments - Competitor Pricing
Pop-up form preceding Yext Scan CTA, basic contact info

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Ultimate

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Professional

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Builder

Read A Client Success Story!

Learn How To Leverage The Power of Text Message Marketing For Your Business!

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Starter

Pick A Time To Speak With A Local Business Expert

Start Gaining Repeat Business From Your Customers Today!

Text Message Marketing - Scheduling

Pick A Time To Speak With A Local Business Expert

Take Control Of How You Show Up Online Today!

Listings - Scheduling

Pick A Time To Speak With A Local Business Expert

Starting Driving Hyper-Local Traffic To Your Website!

Listings - Scheduling

Pick A Time To Speak With A Local Business Expert

Boost Your Facebook Ads With Hyper-Local Technology!

Listings - Scheduling

Pick A Time To Speak With A Local Business Expert

Get Prime Exposure With Our Reach & Frequency Guarantee!

Facebook Awareness Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Advertise On The World's Leading Search Engine!

Facebook Awareness Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Find Out How TAPLocal Can Grow Your Business!

TAPLocal Appointment - Scheduling

Pick A Time To Speak With A Local Business Expert

Get HOT Local Leads Delivered Directly To Your Phone!

Facebook Lead Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Help Hungry Customers Find You When They Need To!

Listings For Food - Scheduling

Pick A Time To Speak With A Local Business Expert

Drive Sales With Redeemable Offers On Facebook!

Facebook Offer Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Simplify How Your Customers Pay You & Cut Processing Costs!

Payments - Scheduling

Pick A Time To Speak With A Local Business Expert

Simplify Your Day-To-Day With The Perfect Point Of Sale!

Clover POS - Scheduling

Read A Client Success Story!

Learn How We Grew Our Client's Business With Stellar Web Design

Get Your Business Listings eBook!

Learn How To Get Found By Consumers Who Are Searching For A Product Or Service That You Offer