What Is A Facebook Boost Post & Do They Provide Value?

Most of the business owners that we work with, especially those who’ve just started their businesses have a limited view of digital marketing. In fact, most of our clients were relying on Facebook posts in order to attract new customers before working with us. 

For this reason, we often hear the following objection to Facebook advertising: “Why don’t I just use a Facebook boost post?”

While a simple post has the potential to land in the news feeds of your potential customers, we generally recommend a paid campaign. 

To put it bluntly, organic reach will only take you so far, especially if you don’t have a strong following already. 

With that being said, you’re probably interested in reaching more people with the mysterious “boost post button”. 

But before you click the boost post button, read the rest of this article to make the most of your time, effort & money.

Disclaimer On Topic Bias

Across the internet, you’ll find some sources applauding Facebook’s boosted posts, while others are saying that they are a worthless addition to the social media marketing channel. 

However, the fact of the matter is that the companies that are applauding boosted posts often have a vested interest in them. Namely, these companies often sell technology that allows you to post on Facebook & boost that post.

Without denying the power of a simple Facebook post (we do them all the time), we’ll simply rely on evidence to give you an understanding of the boosted post’s effectiveness.

What Does It Mean To Boost A Post On Facebook…ACTUALLY?

As explained in the introduction, organic reach will only take you so far. To help out, Facebook rolled out the “Boost A Post” option for users who regularly post articles & want more visibility without paying the minimums for a traditional campaign. 

As such, when you boost a post, you’re essentially turning a simple post into a paid advertisement with limited targeting. 

What makes this option appealing to users is that you can set a budget as low as $1 a day. In no way, shape or form is $1 a large enough budget to get your business with what we’ll call a “real ad” on Facebook, Google or other ad platforms.

But why? There must be a reason that a boosted post is so cheap. 

Well, there is: a boosted post offers limited targeting with virtually no way to optimize the ad or influence the quality of impressions you receive.

Therefore, while this new feature caters to a demographic that is not willing to spend money on a paid advertising campaign, these users end up wasting valuable budget that could be used on more effective ad types.

How To Boost A Post On Facebook (If That’s What You Decide To Do)

Your business is yours & all we can do is equip you with the knowledge necessary to make the best decision possible. But ultimately, these decisions are yours to make. 

If you decide that you want to try out a boosted post, here are the steps you can take to do so:

  1. Sign into an admin account for your Facebook business page.
  2. Create a new post or go to an old post that you want to boost. 
  3. Click the “Boost Post” button.
  4. Choose an objective for your ad.
    1. Send people to your website
    2. Get more people to react, comment and share
    3. Connect and chat with potential customers
  5. Choose a post button (or call to action).
    1. Shop Now
    2. Book Now
    3. Learn More
    4. Sign Up 
    5. Get Directions
    6. Send Message
    7. Send WhatsApp Message
    8. You can also choose No Button for no button to be placed on your boosted post.
  6.  Build your audience.
    1. People you choose through targeting
      1. Gender
      2. Age
      3. Locations
      4. Behaviors
      5. Interests
    2. People who like your Page
    3. People in your local area
  7. Designate whether you want Automatic Placements or not.
    1. If you turn automatic placements off, you’ll be given the following placement options: Instagram & Facebook Messenger that you can choose in addition to the default Facebook placement. 
  8. Set your ad duration & budget.
  9. Choose the ad account that the boosted post will be billed to. 
  10. Once your ad is ready, click Boost in the bottom right corner of the pop-up window. Your ad will then be reviewed & start reaching your audience shortly thereafter. 

As you can see, the targeting on traditional Facebook ads and boosted posts differs greatly. Unfortunately, a boosted post is limited to targeting users based on interests & demographics

What People Are Saying About Boosted Posts

Now that you know how to boost a post, let’s dive into what people are saying about Boosted Posts. Look no further than the comments on Hootsuite’s article “The Facebook Boost Post Button: How to Use it and Get Results” & you’ll see that the main value users see in boosted posts is obtaining a cheap source of traffic. 

Take the following comment for example: 

“Please how do i reduce spending limit and get 2k likes within 2days?”

I don’t blame the commenter. Every marketer’s goal is to drive a lot of traffic at the lowest cost possible. Unfortunately, the short-sidedness of the boosted post is apparent, especially in claiming that they can be used as a cheap substitute for Facebook Ads Manager. 

In the same feed, the following comment was left:

“If your post has shown it reached 400+ and no buys what’s the point of boosting it? All orders I get are from organic search. Never have I got one sale from FB boost.”

The issue with this comment is that 400 impressions is generally not enough exposure to drive a purchase. However, due to the minimum budget of the boosted post ($1/day), users are expecting boosted post impressions to be more valuable than other ad impressions (which isn’t the case).

The Value Of An Impression

To put things in perspective, the average CPM, or cost per thousand impressions, on Facebook is $7.19. (WebFx

At $1 for 100 impressions (what FB quoted me for a boosted post), a boosted post is actually more expensive than the average CPM since 1,000 impressions at that price point ($1 for 100 impressions) would be a $10 CPM. 

Keep in mind that this is only a general guideline. 

Your reach for that same $1 will vary depending on the targeting that you choose, but the main point is this: boosted posts & ads require thousands of impressions in order to bring results. 

Nevertheless, the price for those impressions is more or less the same for both ad types.

Our Consensus

If you want to make Facebook work, you’re going to have to spend more than a $1/day (boosted post or not). 

With that being said, you the advertiser sacrifice a lot of targeting options when you decide to boost a post rather than build a “big-boy ad” through Facebook Ads Manager. 

So if you’re going to spend money, you may as well use Facebook’s robust ad platform that gives you many different ways to build custom audiences & reach your target audience.

Have a great piece of content that you want to promote? You can do all of that through the ad platform too. 

And if budget is an issue, the first thing we recommend to new clients is to optimize your digital presence for search so that your business shows up on Google, Facebook, Yelp, Bing & other online directories.

Learn about our local SEO technology that automates the whole process.

To learn about our hyper-localized Facebook advertising technology, visit our webpage. For more articles like this one, visit our blog

Share This Article!

Share on facebook
Share on linkedin
Share on twitter
Share on email

Our Partner Network

  • 123local
  • 2findlocal
  • 8coupons
  • ABLocal
  • AllergyEats
  • AllMenus
  • AmericanTowns
  • AroundMe
  • Baidu
  • Banks.com
  • Brownbook.net
  • Central Index
  • ChamberofCommerce.com
  • CitySquares
  • CK Maps
  • Cylex
  • DexKnows
  • DoorDash
  • Dun & Bradstreet
  • eLocal
  • EZlocal
  • Find Open
  • Fliggy
  • GoLocal247
  • HERE
  • HolidayCheck
  • HostMe
  • HotFrog
  • iBegin
  • iGlobal
  • Insider Pages
  • Instagram
  • Local.com
  • LocalDatabase
  • LocalPages
  • LocalStack
  • Mafengwo
  • Mapstr
  • Menupix
  • MerchantCircle
  • My Local Services
  • n49
  • Navmii
  • NDrive
  • Opendi
  • OpenTable
  • Parent Day Out
  • Pitney Bowes
  • Pointcom
  • Postmates
  • Property Capsule
  • RetirementPlanning.net
  • SafeGraph
  • ShowMeLocal
  • Soleo
  • Superpages
  • tellows
  • TomTom
  • Top Rated Local
  • Trip.com
  • TripAdvisor
  • TrustPilot
  • Tupalo
  • Uber
  • Uber Eats
  • USCity.net
  • VotefortheBest
  • Waze
  • Where To?
  • WiserAdvisor
  • Yalwa
  • Yandex
  • YaSabe
  • YellowMoxie
  • YellowPageCity
  • YellowPagesDirectory
small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Read A Client Success Story

Learn How To Leverage The Power of Facebook for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Offer Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Lead Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Awareness Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Click Ads To Grow Your Business

Read A Client Success Story!

Learn How We Increased Our Client's Online Visibility & Got Him More Leads!

Get Your Web Design eBook!

Learn What Separates A Winning Website From The Losing Ones

Get Your Free SMS Marketing eBook!

Learn How To Turn New Purchases Into Your Most Loyal Customers

Get Your Reputation Management eBook!

Learn How To Build Your Online Reputation & Get More Paying Customers

Get Your Free Ebook Today

Learn How To Audit Your Merchant Statement And Cut Your Costs

Get Your Google Ads eBook!

Learn How To Convert Web Traffic Into Revenue

Get Your Facebook Ads eBook Today!

Learn How To Advertise On The World’s Biggest Stage

Can Google's Crawlers Understand Your Site?

Find Out If Your Website Has Schema Markup

Schema Markup - Contact Info
small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

Read A Client Success Story!

Learn How We Helped Our Client Build Their Online Reputation & Get More Customers As A Result!

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

Let's Create Your Free Account

Claim Your Free Clover Today!

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Read A Client Success Story!

Learn How To Leverage Google Ads For Business Growth

Read A Client Success Story!

Learn How To Leverage The Power of Text Message Marketing For Your Business!

Want To See How You Show Up?

Tell Us Where To Send Your Report!

Run Your Free Business Report - Contact Info
Pop-up form preceding Yext Scan CTA, basic contact info

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Professional

Pick A Time To Speak With A Local Business Expert

Place Your Vision Online With Award-Winning Web Design!

Web Design - Scheduling

Set Up Your Free Account In Minutes

Make It Easier For Your Customers To Pay You!

Payments - Get Started

Set Up Your Free Account In A Matter Of Minutes

Customize Your Clover To Work The Way You Do!

Clover POS - Get Started

Pick A Time To Speak With A Local Business Expert

Get More Positive Reviews With TAPLocal Review Management!

Review Generation - Scheduling

Pick A Time To Speak With A Local Business Expert

Get A Full Tour Of Our Business Manager Dashboard!

Dashboard Demo - Scheduling

Our Packages Are Built With All Your Needs In Mind

Find Out Which Package Your Business Qualifies For!

Free Clover - Pricing

Clover POS Is The Perfect Business Companion

Find Out Which Device Is Best For Your Unique Needs!

Free Clover - Meet Clover

Pick A Time To Speak With Local Business Specialist

Claim Your Free Clover Today!

Free Clover Package - Scheduling

Create Your Free Account & Pick Your Package

Claim Your Free Clover Today!

Free Clover Package - Get Started

Want To See How You Show Up?

Tell Us About Your Business

Let's Get Started

Start Rewarding Your Customers Today!

Clover App Market - Restaurant Rewards
Pop-up form on Restaurant Rewards page

Pick A Time To Speak With A Local Business Expert

Boost Your Business With An All In One Package!

All In One Packages - Scheduling
Pop-up form preceding All In One Packages scheduling

You Could Be Saving Thousands Of Dollars A Year

See How TAPLocal Stacks Up To The Competition

Payments - Competitor Pricing
Pop-up form preceding Yext Scan CTA, basic contact info

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Ultimate

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Standard

Read A Client Success Story!

Learn How We Grew Our Client's Business With Stellar Web Design

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Builder

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Starter

Pick A Time To Speak With A Local Business Expert

Start Gaining Repeat Business From Your Customers Today!

Text Message Marketing - Scheduling

Pick A Time To Speak With A Local Business Expert

Take Control Of How You Show Up Online Today!

Listings - Scheduling

Pick A Time To Speak With A Local Business Expert

Starting Driving Hyper-Local Traffic To Your Website!

Listings - Scheduling

Pick A Time To Speak With A Local Business Expert

Boost Your Facebook Ads With Hyper-Local Technology!

Facebook & Instagram - Scheduling

Pick A Time To Speak With A Local Business Expert

Get Prime Exposure With Our Reach & Frequency Guarantee!

Facebook Awareness Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Advertise On The World's Leading Search Engine!

Facebook Awareness Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Find Out How TAPLocal Can Grow Your Business!

TAPLocal Appointment - Scheduling

Pick A Time To Speak With A Local Business Expert

Get HOT Local Leads Delivered Directly To Your Phone!

Facebook Lead Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Help Hungry Customers Find You When They Need To!

Listings For Food - Scheduling

Pick A Time To Speak With A Local Business Expert

Drive Sales With Redeemable Offers On Facebook!

Facebook Offer Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Simplify How Your Customers Pay You & Cut Processing Costs!

Payments - Scheduling

Pick A Time To Speak With A Local Business Expert

Simplify Your Day-To-Day With The Perfect Point Of Sale!

Clover POS - Scheduling

Get Your Business Listings eBook!

Learn How To Get Found By Consumers Who Are Searching For A Product Or Service That You Offer