4 Reasons Email Marketing Is Difficult & Why SMS Is Better For Most

Daniel Flynn

Daniel Flynn

For a long time, email has been the gold standard in direct marketing (or at least that’s what I hear). Ironically, the advent of email marketing was well before I was born.

And as a mobile native, I see email marketing as more of a traditional method of marketing. However, this does not mean that I have anything against email marketing. It can be very effective, especially for organizations that have over 10,000 prospects in their CRM.

However, this distinction is important to note: email marketing is a very fickle being. As such, it requires a ton of know-how & money in order for it to be effective.

Therefore, while email marketing is still the bread & butter for many industries, such as eCommerce & B2B, text message is a much more practical option for smaller, brick-and-mortar businesses.

The rest of this article explains 4 reasons that email marketing is especially difficult for smaller business owners.

1. SPAM Boxes

SPAM is a dirty word when it comes to email marketing. And trying to say that none of your emails will ever end up in a SPAM box isn’t just foolish. It’s flat out wrong.

The sad truth about email deliverability is that, despite following best practices, there are way too may variables that impact deliverability.

With that being said, email marketing is practical at the enterprise-level. Text message marketing is a better option for smaller businesses.

2. Blacklists

If you are on a shared IP, which most smaller email marketers are, then you are at risk of being blacklisted. Being on a blacklist can lead to delivery issues & result in your emails being flagged as SPAM.

At this point, you may be asking yourself what a blacklist is? And what does it have to do with email marketing? That’s ok. I felt the same way when I first heard of them.

Nonetheless, they are ongoing records of flagged sending IP addresses. The most common way to be ‘blacklisted’ is to send an email to honey pot, which is a fake email that is placed on the web as a SPAM trap.

When using a shared IP address or range, you may fall victim to the noisy neighbor dilemma in which your shared IP is blacklisted to no fault of your own.

Unfortunately, the only way to take matters into your own hands is to purchase a dedicated IP address, which can be EXTREMELY expensive. Believe me. I would know.

3. Too Much Noise

The email channel is extremely cluttered. Just take a look at your inbox & you’ll see the hundreds of emails that you have glazed over in the past few days. This goes for all industries. Everybody is doing it.

As a smaller business, you have the opportunity to reach your customers where they are the most attentive: in their text messages. And the best thing about text messages is that they get your point across quickly & simply. In addition, people see their text messages as they come.

This is much better exposure than an email, which requires the user to check their inbox, click on your email, & digest the content long enough to decide whether you’ve peaked their interest.

4. Lack Of Automation

The best email campaigns offer relevant information to the right person at the right time. And how do we, as marketers, do this? We do this through email automations.

Unfortunately, a lot of the businesses that we work with do not have the amount of digital infrastructure necessary to build a comprehensive system of email automations.

Ditch The Email Lists, Send A Text Instead

Luckily, our integrated text platform integrates your SMS campaigns with your payments data. Send out offers based on amount spent, visit frequency, & much more!

I cannot think of a better trigger than actual payments data & now you can implement it for your business. 

To learn more, visit our webpage. For more articles like this one, visit our blog

Next Step?

The worst action is inaction! Our team is ready to find your next big move. Over 20 years of experience means we have the tools to get it done in your local market.

Share This Article!

Our Partner Network

  • 123local
  • 2findlocal
  • 8coupons
  • ABLocal
  • AllergyEats
  • AllMenus
  • AmericanTowns
  • AroundMe
  • Baidu
  • Banks.com
  • Brownbook.net
  • Central Index
  • ChamberofCommerce.com
  • CitySquares
  • CK Maps
  • Cylex
  • DexKnows
  • DoorDash
  • Dun & Bradstreet
  • eLocal
  • EZlocal
  • Find Open
  • Fliggy
  • GoLocal247
  • HERE
  • HolidayCheck
  • HostMe
  • HotFrog
  • iBegin
  • iGlobal
  • Insider Pages
  • Instagram
  • Local.com
  • LocalDatabase
  • LocalPages
  • LocalStack
  • Mafengwo
  • Mapstr
  • Menupix
  • MerchantCircle
  • My Local Services
  • n49
  • Navmii
  • NDrive
  • Opendi
  • OpenTable
  • Parent Day Out
  • Pitney Bowes
  • Pointcom
  • Postmates
  • Property Capsule
  • RetirementPlanning.net
  • SafeGraph
  • ShowMeLocal
  • Soleo
  • Superpages
  • tellows
  • TomTom
  • Top Rated Local
  • Trip.com
  • TripAdvisor
  • TrustPilot
  • Tupalo
  • Uber
  • Uber Eats
  • USCity.net
  • VotefortheBest
  • Waze
  • Where To?
  • WiserAdvisor
  • Yalwa
  • Yandex
  • YaSabe
  • YellowMoxie
  • YellowPageCity
  • YellowPagesDirectory

Let's Get Started

Start Rewarding Your Customers Today!

Clover App Market - Restaurant Rewards
Pop-up form on Restaurant Rewards page

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Standard

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Builder

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Starter

Pick A Time To Speak With A Local Business Expert

Start Gaining Repeat Business From Your Customers Today!

Text Message Marketing - Scheduling

Pick A Time To Speak With A Local Business Expert

Take Control Of How You Show Up Online Today!

Listings - Scheduling

Pick A Time To Speak With A Local Business Expert

Starting Driving Hyper-Local Traffic To Your Website!

Listings - Scheduling

Pick A Time To Speak With A Local Business Expert

Boost Your Facebook Ads With Hyper-Local Technology!

Facebook & Instagram - Scheduling

Pick A Time To Speak With A Local Business Expert

Get Prime Exposure With Our Reach & Frequency Guarantee!

Facebook Awareness Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Advertise On The World's Leading Search Engine!

Facebook Awareness Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Find Out How TAPLocal Can Grow Your Business!

TAPLocal Appointment - Scheduling

Pick A Time To Speak With A Local Business Expert

Get HOT Local Leads Delivered Directly To Your Phone!

Facebook Lead Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Help Hungry Customers Find You When They Need To!

Listings For Food - Scheduling

Pick A Time To Speak With A Local Business Expert

Drive Sales With Redeemable Offers On Facebook!

Facebook Offer Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Simplify How Your Customers Pay You & Cut Processing Costs!

Payments - Scheduling

Pick A Time To Speak With A Local Business Expert

Simplify Your Day-To-Day With The Perfect Point Of Sale!

Clover POS - Scheduling

Read A Client Success Story!

Learn How We Grew Our Client's Business With Stellar Web Design

Read A Client Success Story!

Learn How To Leverage The Power of Text Message Marketing For Your Business!

Read A Client Success Story!

Learn How We Helped Our Client Build Their Online Reputation & Get More Customers As A Result!

Read A Client Success Story!

Learn How To Leverage Google Ads For Business Growth

Read A Client Success Story

Learn How To Leverage The Power of Facebook for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Offer Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Lead Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Awareness Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Click Ads To Grow Your Business

Read A Client Success Story!

Learn How We Increased Our Client's Online Visibility & Got Him More Leads!

Get Your Web Design eBook!

Learn What Separates A Winning Website From The Losing Ones

Get Your Free SMS Marketing eBook!

Learn How To Turn New Purchases Into Your Most Loyal Customers

Get Your Reputation Management eBook!

Learn How To Build Your Online Reputation & Get More Paying Customers

Get Your Free Ebook Today

Learn How To Audit Your Merchant Statement And Cut Your Costs

Get Your Google Ads eBook!

Learn How To Convert Web Traffic Into Revenue

Get Your Facebook Ads eBook Today!

Learn How To Advertise On The World’s Biggest Stage

Can Google's Crawlers Understand Your Site?

Find Out If Your Website Has Schema Markup

Schema Markup - Contact Info
small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

Let's Create Your Free Account

Claim Your Free Clover Today!

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Get Your Business Listings eBook!

Learn How To Get Found By Consumers Who Are Searching For A Product Or Service That You Offer