How To Reduce Opt-Outs From Your SMS Or Email Campaigns

Every business owner like you wants to reduce opt-outs from their SMS and/or email campaigns. And why wouldn’t you? You’ve put effort in to building an audience. The last thing you want is for people to opt-out, especially if they haven’t purchased from you yet. 

With that being said, opt-outs are unavoidable. However, there are some ways that you can reduce opt-outs and it all starts with how you are communicating with your customers in your campaigns.

The rest of this article offers for ways (or steps if you will) to reduce opt-outs from your SMS or email marketing campaigns.

1. Inform

At the end of the day, a more informed customer is a better one because he or she will see the value of your product or service post-purchase. That same customer will also be more engaged with your business, which should be your goal as a business owner.

In addition, the last thing somebody wants is to receive a never-ending stream of promotional junk. Therefore, while some of your texts/emails should directly talk about your product or service, you need to send some texts/emails that educate and inform your audience.

What should you educate or inform your audience about?

What you should talk about in your emails obviously depends on your industry as well as the psychographics of your audience. However, the modern consumer prefers engaging content that teaches them something about YOUR business, industry, and area of expertise.

With that being said, two types of content generally engage any audience well:

  • Entertainment
    • Although you may be predisposed to think otherwise, entertaining content can be informative. In addition, while it may not directly solve a problem that a reader realizes at that time, it could be the nudge (or tap) that is needed to influence a consumer in purchasing from you.
      • Examples include a story about how you started your business or an email with images from an event your business hosted.
  • Problem solving
    • Content that directly offers a solution to a problem is highly informative in comparison to entertainment. In addition, content that helps solve a problem can be more promotional than entertaining content. Nevertheless, the focus of problem solving content is to inform your audience of the necessity of your services.
      • Examples include articles that solve a problem your current customers had before visiting your business or case studies of how you solved a customer’s problem.

A Word On Problem Recognition

While you may think problem means something bad, every consumer has a problem. Your job is to show consumers that you have a solution to a problem that they have.

Examples include:

Consumer Problem #1- Wanting a flashy piece of clothing for an upcoming party.

Solution #1- Custom clothier specializes in neon jackets.

Consumer Problem #2 – Trying to find a hip restaurant to take a date.

Solution #2 – Restaurant has a lively environment and hosts live entertainment on Saturday nights. (This would be a great announcement for a marketing text message.)

2. Involve

Do not forget that your audience is full of people. And guess what? People generally like to feel involved. Therefore, you campaigns need to be somewhat interactive in order to involve your audience in the conversation.

Unfortunately, most campaigns lack interaction. This can be detrimental because interaction is the very thing that a campaign requires in order to be successful.

Examples of involved content includes:

  • Video
  • Quiz
  • Invitation to an invent
  • Notification of an initiative that involves the audience member

All of these pieces of content can be used in email and/or text campaigns. Just be sure to keep your audience and their preferences in minding when implementing.

3. Offer

While engaging your audience by informing and involving them is important, you’ll eventually need to offer something of value. Obviously, this is the whole point of marketing and most business owners do not fall short of offering something to their audience whether it be a new product or limited time promotion.

However, where most business owners fall short is in offering something that their audience actually wants. Furthermore, offering that something at the right time is equally important & even more difficult to do.

Nevertheless, the best offers are made in response to consumer action.

Intro To ‘Responsive’ Marketing

Responsive marketing differs from traditional marketing because instead of talking AT the consumer, the marketer responds to the consumer.

For instance, let’s say that you use a facebook advertisement to target users who have recently expressed interest in a product that you offer & fit your core demographics. Once users submit an inquiry on your ad, you then follow up with a series of emails and texts about that inform them about the product in the ad.

The leads that you opt-in to your email/text program will be less likely to opt-out and more likely to purchase from you because you are offering them relevant information at a time when they are interested.

4. Optimize

You can and should optimize everything. However, modern marketing tools make it fairly simple to monitor data & make changes accordingly. The optimizing part can be somewhat more difficult because that involves interpreting the data you receive, having insights, and implementing changes accordingly.

Nevertheless, you should optimize the message you are communicating in your emails and/or texts as well as the frequency and timing of those communications.

As mentioned in the beginning of this articles, the last thing anybody wants is an endless stream of promotional junk. The same goes for having too many informative articles and offers in their email inbox or messages.

The best piece of advise I can give you on email and SMS optimization is listen to your audience just like you want them to listen to you. Communication is a two way street. And if you feel that you could benefit from bringing on some help to do it, then do it! You gain value from working from experts and save yourself a lot of struggle.

To learn more about our text message marketing platform, visit our webpage. For more articles like this one, visit our blog

Share This Article!

Share on facebook
Share on linkedin
Share on twitter
Share on email

Our Partner Network

  • 123local
  • 2findlocal
  • 8coupons
  • ABLocal
  • AllergyEats
  • AllMenus
  • AmericanTowns
  • AroundMe
  • Baidu
  • Banks.com
  • Brownbook.net
  • Central Index
  • ChamberofCommerce.com
  • CitySquares
  • CK Maps
  • Cylex
  • DexKnows
  • DoorDash
  • Dun & Bradstreet
  • eLocal
  • EZlocal
  • Find Open
  • Fliggy
  • GoLocal247
  • HERE
  • HolidayCheck
  • HostMe
  • HotFrog
  • iBegin
  • iGlobal
  • Insider Pages
  • Instagram
  • Local.com
  • LocalDatabase
  • LocalPages
  • LocalStack
  • Mafengwo
  • Mapstr
  • Menupix
  • MerchantCircle
  • My Local Services
  • n49
  • Navmii
  • NDrive
  • Opendi
  • OpenTable
  • Parent Day Out
  • Pitney Bowes
  • Pointcom
  • Postmates
  • Property Capsule
  • RetirementPlanning.net
  • SafeGraph
  • ShowMeLocal
  • Soleo
  • Superpages
  • tellows
  • TomTom
  • Top Rated Local
  • Trip.com
  • TripAdvisor
  • TrustPilot
  • Tupalo
  • Uber
  • Uber Eats
  • USCity.net
  • VotefortheBest
  • Waze
  • Where To?
  • WiserAdvisor
  • Yalwa
  • Yandex
  • YaSabe
  • YellowMoxie
  • YellowPageCity
  • YellowPagesDirectory
small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Read A Client Success Story

Learn How To Leverage The Power of Facebook for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Offer Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Lead Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Awareness Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Click Ads To Grow Your Business

Read A Client Success Story!

Learn How We Increased Our Client's Online Visibility & Got Him More Leads!

Get Your Web Design eBook!

Learn What Separates A Winning Website From The Losing Ones

Get Your Free SMS Marketing eBook!

Learn How To Turn New Purchases Into Your Most Loyal Customers

Get Your Reputation Management eBook!

Learn How To Build Your Online Reputation & Get More Paying Customers

Get Your Free Ebook Today

Learn How To Audit Your Merchant Statement And Cut Your Costs

Get Your Google Ads eBook!

Learn How To Convert Web Traffic Into Revenue

Get Your Facebook Ads eBook Today!

Learn How To Advertise On The World’s Biggest Stage

Can Google's Crawlers Understand Your Site?

Find Out If Your Website Has Schema Markup

Schema Markup - Contact Info
small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

Read A Client Success Story!

Learn How We Helped Our Client Build Their Online Reputation & Get More Customers As A Result!

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

Let's Create Your Free Account

Claim Your Free Clover Today!

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Read A Client Success Story!

Learn How To Leverage Google Ads For Business Growth

Read A Client Success Story!

Learn How To Leverage The Power of Text Message Marketing For Your Business!

Want To See How You Show Up?

Tell Us Where To Send Your Report!

Run Your Free Business Report - Contact Info
Pop-up form preceding Yext Scan CTA, basic contact info

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Professional

Pick A Time To Speak With A Local Business Expert

Place Your Vision Online With Award-Winning Web Design!

Web Design - Scheduling

Set Up Your Free Account In Minutes

Make It Easier For Your Customers To Pay You!

Payments - Get Started

Set Up Your Free Account In A Matter Of Minutes

Customize Your Clover To Work The Way You Do!

Clover POS - Get Started

Pick A Time To Speak With A Local Business Expert

Get More Positive Reviews With TAPLocal Review Management!

Review Generation - Scheduling

Pick A Time To Speak With A Local Business Expert

Get A Full Tour Of Our Business Manager Dashboard!

Dashboard Demo - Scheduling

Our Packages Are Built With All Your Needs In Mind

Find Out Which Package Your Business Qualifies For!

Free Clover - Pricing

Clover POS Is The Perfect Business Companion

Find Out Which Device Is Best For Your Unique Needs!

Free Clover - Meet Clover

Pick A Time To Speak With Local Business Specialist

Claim Your Free Clover Today!

Free Clover Package - Scheduling

Create Your Free Account & Pick Your Package

Claim Your Free Clover Today!

Free Clover Package - Get Started

Want To See How You Show Up?

Tell Us About Your Business

Let's Get Started

Start Rewarding Your Customers Today!

Clover App Market - Restaurant Rewards
Pop-up form on Restaurant Rewards page

Pick A Time To Speak With A Local Business Expert

Boost Your Business With An All In One Package!

All In One Packages - Scheduling
Pop-up form preceding All In One Packages scheduling

You Could Be Saving Thousands Of Dollars A Year

See How TAPLocal Stacks Up To The Competition

Payments - Competitor Pricing
Pop-up form preceding Yext Scan CTA, basic contact info

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Ultimate

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Standard

Read A Client Success Story!

Learn How We Grew Our Client's Business With Stellar Web Design

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Builder

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Starter

Pick A Time To Speak With A Local Business Expert

Start Gaining Repeat Business From Your Customers Today!

Text Message Marketing - Scheduling

Pick A Time To Speak With A Local Business Expert

Take Control Of How You Show Up Online Today!

Listings - Scheduling

Pick A Time To Speak With A Local Business Expert

Starting Driving Hyper-Local Traffic To Your Website!

Listings - Scheduling

Pick A Time To Speak With A Local Business Expert

Boost Your Facebook Ads With Hyper-Local Technology!

Facebook & Instagram - Scheduling

Pick A Time To Speak With A Local Business Expert

Get Prime Exposure With Our Reach & Frequency Guarantee!

Facebook Awareness Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Advertise On The World's Leading Search Engine!

Facebook Awareness Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Find Out How TAPLocal Can Grow Your Business!

TAPLocal Appointment - Scheduling

Pick A Time To Speak With A Local Business Expert

Get HOT Local Leads Delivered Directly To Your Phone!

Facebook Lead Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Help Hungry Customers Find You When They Need To!

Listings For Food - Scheduling

Pick A Time To Speak With A Local Business Expert

Drive Sales With Redeemable Offers On Facebook!

Facebook Offer Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Simplify How Your Customers Pay You & Cut Processing Costs!

Payments - Scheduling

Pick A Time To Speak With A Local Business Expert

Simplify Your Day-To-Day With The Perfect Point Of Sale!

Clover POS - Scheduling

Get Your Business Listings eBook!

Learn How To Get Found By Consumers Who Are Searching For A Product Or Service That You Offer