The Power of SMS MarketingTo most business owners, SMS marketing is an abstract, unnecessary, or unattainable method of communicating with customers. If you fall into one of these groups of skeptics, I wrote the rest of this article to tell you how powerful and practical SMS marketing can be. Offering support to my claims are some statistics.
- 71.4% of consumers over the age of 18 own a smartphone. That figure only increases in younger age brackets. For instance, 85% of consumers between the ages of 18-24 own smartphones. In the 25-34 age group, 86.2% own smartphones. (Nielsen)
- 78% of millennials are a member of a loyalty program and 78% of that group joined for the discounts. (GeoMarketing)