Do Google Reviews Help Search Ranking and SEO?

Does Google Trust Google Reviews As Much As Your Customers Do?

Think about it. You’re about to buy a product or service or visit a business for the first time. What do you do? If you’re like most, your information search starts with a quick check of available google reviews. In fact, 90% of people check online reviews before making a purchase.

In the eyes of Google, when a customer leaves a review on your business, good or bad, the interaction verifies your business since a review is evidence of people actually receiving your product or service. Furthermore, reviews assist future customers in their decision making process. Google deems this valuable. Therefore, google reviews are important to your customers and Google alike.

More Stars = More Clicks = Higher SEO

Think about it. You type “italian restaurant near me” in your search bar. After running the search, you are then presented with 3 local businesses listings. 2 out of the 3 have some negative reviews. However, the 3rd has only 4 and 5 star reviews. Which listing are you going to click on? At this point, it does not matter which restaurant has better marinara sauce. You are going to click on the listing with better reviews.

SEO rankings have always relied heavily on click through rates. If you don’t have a good appearance with reviews, you’re are less clickable in the eyes of the user, which, in turn, affects your clickability in the eyes of Google. Therefore, your SEO suffers as a result. It’s that simple.

If you collect your customers’ email addresses or phone numbers and aren’t proactively asking your customers for reviews, you’re missing the opportunity to improve your business’ SEO and search rankings.

How Can A Business Make Sure All Google Reviews Are Responded To Consistently & In A Timely Manner?

In the past, most business owners had to juggle logins for each review site on which their business was listed. Luckily for you, the days of remembering login information and whether or not you responded to a review are over. With our reputation management system at your disposal, you can rest assured that all your customers’ reviews are responded to in a timely manner and that your brand’s perception is effectively managed.

People Don’t Write Nice Things As Often As You Would Like.

Face it, people rarely go out of their way to say something nice, but they will often go far beyond what’s convenient to leave a negative review. As a result, it’s becoming more important for a business owner to proactively reach out to customers and ask for feedback. TAPLocal’s reputation management system does exactly that. It promotes customers with a positive experience to leave a review on platforms of your choosing and prevents negative reviews before they are posted online.

How We Can Help

Want to learn more about TAPLocal’s reputation management system that automates your review generation, monitoring, and response processes all from a single dashboard?  Visit our webpage to find out more.

For more articles like this one, visit our blog.

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