Chiropractor Gets More Customers With TAPLocal Than Yelp Ads
Your Address Is Extremely Important
Moving locations can be stressful. Not only is there a ton of paperwork & manual labor to do, but also think of all the places where you’ve put your business address. If left unmanaged, then you’ll confuse your customers & lose them to frustration.
That was the case of Dr. Rising of Gallatin Valley Chiropractic of Bozeman who started working with us in July 2018 after moving his business to a new suite number.
Even though he was only moving from Suite 4 to Suite 5, Dr. Rising was looking for a way to make sure his listings were accurately listed. He didn’t want his clients to be confused about where he was located & knew the importance of maintaining accuracy in his business’ online information.
Local SEO Technology = Maximum Information Protection
Before he started with us, his business listings were 35% inaccurate with the incorrect suite number. Luckily for him, our local SEO technology was able to correct his business information & also list his business in 60+ online directories so he can attract more patients to his practice.
Since Dr. Rising has been a customer of ours, we’ve been able to ensure that his business information is maintaining 100% accuracy & even increased the online visibility of his business. Since we’ve built out his Google My Business, there has been an increase in the number of customer actions like website clicks, phone calls & direction requests.
Yelp vs TAPLocal: Dr. Rising’s Experience
Before working with TAPLocal, Dr. Rising had allocated some of his marketing budget to Yelp advertisements. Unfortunately, the campaigns were not as effective as he’d hoped.
In any case, our listing technology has helped him drive more customer actions, specifically on his Google My Business listing that we actively manage. Organic marketing & business listing management has proven to be much more effective for his business than any other form of marketing.
At the end of the day, driving customer actions is the main goal for any business. And when it comes to a service-based business like Gallatin Valley Chiropractic of Bozeman that often means driving phone calls & appointment schedules.
When looking at the past year’s performance data, the majority of customer actions were carried out on Google (not on Yelp), offering evidence to Google’s importance for a local business.
You see. A Google business listing is especially useful in conveniently displaying the information necessary to drive consumer actions, such as a call, website visit, or an appointment scheduling.
In the past year alone, we have been able to drive great results! Specifically, our local SEO technology has helped drive over 5,600 phone calls, 1,800 get direction requests (to the correct address) & over 3,500 website clicks.
As such, Dr. Rising is very happy with the growth of his business’s online presence and how much business we have been able to bring in by improving his online listings & presence!
Don’t know where to start? On our blog, you can access a bunch of resources about setting up & optimizing your Google My Business listing, which is perhaps the most important listing for your business.