Most people have never popped the hood of their car. And when it is time for a repair or oil change, they rely on auto shops to take care of their vehicles.
With that being said, you could see how “oil change near me” is an extremely popular search query. The actual numbers may shock you. According to data from SEMRush, the local search query has over 1,000,000 searches per month in the United States.
With such a high volume of searches, there is a ton of competition in the market. In addition, being found for local searches like these require that you be listed on local business directories. Among the most popular is Google My Business, which neatly presents local businesses in SERPs.
However, outranking your competitors in Google My Business is a whole different story. And that’s where we can help.
To illustrate, the rest of this article outlines how we helped an auto shop client increase his local search ranking & get more customers in the process.
Our Auto Shop Client
We started working with Enterprise Instant Oil Change, an auto shop in Salem, OR, in August 2019. Reynaldo Fragozo, the shop’s owner, reached out to us because he knew the importance of online visibility & wanted to be found by consumers who were searching for services that he offers.
As is the case nearly 100% of the clients that we work with, his business listings were 86% inaccurate with major business name inconsistencies across the 70+ online directories & apps that we partner with. Also, his Google Maps listing was showing up #14 on Google when searching for “oil change salem or”.
What We Have Done For The Client
Since Reynaldo has been a customer of ours, we have corrected his business information across the web to ensure they are maintaining 100% accuracy. You may wonder how we achieved this. It’s actually not that complicated. Our proprietary match & lock technology populates the our partner directories & apps with the information entered into our dashboard.
As a result, his online visibility has increased & more people are seeing his listing. He is now ranking #8 on Google Maps for the local search query “oil change salem or”. His Google listing is even ranking above the national chain Midas that operates across the street from him.
In the image below (taken from Reynaldo’s local SEO dashboard), you can see how his search impressions increased substantially over the period of time that he has been working with us. This sharp increase is due to him now ranking on the first page of Google Maps for product-related search queries.
Reputation Is Everything In Service Industries
In addition to our local SEO services, he has utilized our review generation product to build his online reputation. In his case, generating customer reviews has supercharged his sales because consumers can now reference his reviews to judge the quality of his services. At 4.94 stars, his review rating is now higher than franchise auto shops, such as Jiffy Lube in the area!
However, the most important thing for Reynaldo is ensuring that his online reputation looks amazing. When it comes to service industries this is crucial. His online listings demonstrate a commitment to quality at his shop. Reynaldo understands that consumers look at reviews & review ratings when looking for someone to trust with their vehicle needs.
We Love Clients Like This
We love working with clients like him because understanding the importance of local marketing & being invested in it is one of the biggest predicators of success for local businesses.
Reynaldo is very happy with the exponential growth of his business’s online presence as well as how his reputation online is looking. His success fuels our fire as a service provider ourselves. Just like him, we value the work we provide as well.