MedSpa Goes From #6 To #2 On Organic Search

The Client: The Holistic Wellness Center

Careasa Greer the owner of The Holistic Wellness Center, a health spa & body sculpting center in Murfreesboro, TN reached out to us in February 2019. While she had been implementing Google Ad campaigns, her cost per click was too high and she was not able to achieve a return on investment. She understood the value of and was committed to marketing her business online. However, she was looking for a different approach, which is why she reached out to us.
 

Analysis

While paid digital advertising on platforms like Google and Facebook are great methods of lead generation for local businesses, it is important to build a strong online presence first. After all, most of the users who see an advertisement will want to research the business before making a purchasing decision.
 
Therefore, while we knew that Google Ads were not as effective as she had hoped, we did not focus on optimizing her paid channels. On the contrary, we analyzed her online presence so that we could identify areas of opportunity for organic growth.
 
As we do with all of our new clients, we scanned her business’ information using our free online scan tool. Our proprietary scan tool crawls the internet and offers a snapshot of how consistent, complete, and accurate your business’ information is across the web.
 
 

Diagnosis

Pictured in the results below, we found that her business listings were 96% inaccurate with major address and business name inconsistencies. Having inconsistent information could be one of the reasons that her Google Ad campaigns were not as effective as she had hoped.
Think about it. A potential customer clicks on a Google Ad, but is not ready to make a purchasing decision right then. He/she then searches the business’ name only to find a confusing mix of results and/or inaccurate business information.
 
Other than inconsistencies & inaccuracies, her Google Maps listing was showing up #6 on Google for the unbranded search query “health spa in Murfreesboro, TN”. While #6 is not a terrible ranking (we’ve seen WAY worse), we knew that we could get her above the fold. So we did.
 

Product Setup

Our Listings service includes match & lock technology that allows a business owner to deploy their ACCURATE business information in 60+ online directories throughout the web from a single online dashboard. Since Careasa’s listings were 96% inaccurate, we knew this product was perfect for her.
 
She’d also receive helpful features such as:
  • notification of information changes and inconsistencies
  • notification of customer reviews
  • the ability to respond to reviews from directly from her client dashboard

Our product would (and did) ensure that she was listed in as many places as possible. It also would help her protect her online reputation with review monitoring.

Results

Since Careasa has been a customer of ours, our technology has corrected and protected her business’ information to ensure that her business listings are maintaining 100% accuracy. As a result, we were also able to ensure her business is being seen online more often.
 
As a direct result of our services, we saw an increase in the number of customer actions like website clicks, phone calls, and direction requests. Her Google Maps listing is now showing #2 for the search “health spa in Murfreesboro, TN”. Therefore, she has increased from #6 to #2 on Google Maps as a direct result of our services. The change from #6 to #2 resulted in Google Map views and Get Directions clicks. To make matters even better, her business is even ranking above Massage Envy, which is a national chain with much better brand awareness & recognition.
As you can see, competing in any market really comes down to online visibility. Without any paid advertisements will not be as effective because the modern consumer looks for more information before making a decision. Let The Holistic Wellness Center’s success story be evidence of the power of digital and inspire you to get online!
 
To learn more our Listings product that can help increase your online visibility as well, visit our webpage. For more articles like this one, visit our blog

Share This Article!

Share on facebook
Share on linkedin
Share on twitter
Share on email

Let's Get Started

Start Rewarding Your Customers Today!

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Read A Client Success Story!

Learn How We Increased Our Client's Online Visibility & Got Him More Leads!

Get Your Web Design eBook!

Learn What Separates A Winning Website From The Losing Ones

Get Your Free SMS Marketing eBook!

Learn How To Turn New Purchases Into Your Most Loyal Customers

Get Your Reputation Management eBook!

Learn How To Build Your Online Reputation & Get More Paying Customers

Get Your Free Ebook Today

Learn How To Audit Your Merchant Statement And Cut Your Costs

Get Your Google Ads eBook!

Learn How To Convert Web Traffic Into Revenue

Get Your Facebook Ads eBook Today!

Learn How To Advertise On The World’s Biggest Stage

small_c_popup.png

You Have A Website but...

Can Google Understand the Information In it?

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Awareness Ads for Growth!

small_c_popup.png

Let's Create Your Free Account

Get Your Free Clover Today

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Click Ads To Grow Your Business

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Lead Ads for Growth!

Let's Get Started

Start Boosting Your Business Today!

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Our Video Explains It All.

Learn What Our SMS Platform Is All About!

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

The Numbers Don't Lie

See How We Stack Up

small_c_popup.png

Let's have a chat

Ready To Boost Your Business?

small_c_popup.png

Let's have a chat

Ready To Boost Your Business?

small_c_popup.png

Let's have a chat

Ready To Boost Your Business?

small_c_popup.png

Let's have a chat

Ready To Boost Your Business?

small_c_popup.png

Let's have a chat

Ready To Boost Your Business?

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Offer Ads for Growth!

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

Read A Client Success Story!

Learn How We Grew Our Client's Business With Stellar Web Design

Read A Client Success Story!

Learn How To Leverage The Power of Text Message Marketing For Your Business!

Read A Client Success Story!

Learn How We Helped Our Client Build Their Online Reputation & Get More Customers As A Result!

Read A Client Success Story!

Learn How To Leverage Google Ads For Business Growth

Read A Client Success Story

Learn How To Leverage The Power of Facebook for Growth!

Get Your Business Listings eBook!

Learn How To Get Found By Consumers Who Are Searching For A Product Or Service That You Offer