The truth about marketing is that there are few foundational things that will make or break your ability to grow.

1. You need to have a product that people actually want. (product)
2. You need to offer your product at a price that consumers can justify paying based on the value that they receive. (price)
3. You need to be able to make that product accessible to the people that want it. (place)
4. You need to communicate the existence of your product as well as its value to potential customers. (promotion)

Our client Jason, the owner of District 48, had the first two fundamentals down pat. His store sells Arizona-themed clothing that most people can only get online. Furthermore, he sells his merchandise at a price comparable to online prices. As such, not only is he making the product accessible, he ensures that the price is not a reason for someone to shop online over visiting his store.

We classify the Glendale, AZ-based business as a “specialty store” because his product offering serves a niche segment, which makes his business’ product even more differentiated. In addition, he experiences less competition in his space.

Talk about great business practices! Jason obviously thought his business plan out before opening his store. We love clients like him.