As you may already know, the coffee industry is booming. Not only are there countless new entrants into the market, there are some GIANTS that control the landscape. Names like Dunkin and Starbucks are so commonplace that it is a wonder how America used to operate before it ran on Dunkin. As further evidence, many Americans would agree that the holiday season wouldn’t be complete without a pumpkin spiced something from Starbucks.
With these circumstances in mind, you can imagine how difficult it would be for an independent coffee shop to compete with giants like Dunkin, Starbucks, and McDonald’s McCafe, which has become a major player in the coffee market.
Our client, the owner of Black Brew Coffee House, needed a way to gain exposure & compete with corporate giants who already had brand recognition. Unfortunately, the small coffee shop sat near an interstate highway. Therefore, most of the consumers in the market were simply passing through and we pre-conditioned to go the familiar places like McDonald’s.
In addition, Black Brew Coffee House did not have enough budget to allocate to billboards on the side of the highway. Instead, the owners came to us looking for a way to compete online, which is much more cost-effective than traditional advertising.
The Solution: Business Listings
All it took was for us to list the business on 60+ online directories and search engines so that the small coffee shop would show up for local searches.
And sure enough, that’s exactly what happened.
The small coffee shop (which is actually more of a coffee shack) has more local pack matches than McDonald’s. Below is an image of our proprietary dashboard that we use to monitor the performance of our client’s business listings.
At this point, you may be asking what the local pack is. It is the three local business listings that are returned for local searches, such as “coffee near me”. You can see an example of a local search for coffee I made at the office in Mesa, AZ.
Therefore, our client has been featured in the local pack more times than McDonald’s, which online marketing allows a small business to stand toe-to-toe with national chains. The internet has leveled the playing field in many ways for business, big & small. However, in order to compete, you have to play the game.
We Can Help You Too
Our services list a business’ information in 60+ online directories & search engines. In addition, our match & lock technology protects a business’ information from inconsistencies, which actually hurt a business’ SEO.