A pop-up shop is a great way to gain exposure, get consumer feedback, and network in your industry. However, a lot of your success depends the preparation you do beforehand. Nevertheless, take advantage pop-up shop opportunities. They are great for individuals who are trying to break into an industry.
1. Know your venue
The first, and maybe most important part, of a successful pop-up shop is knowing your venue. Is it indoors or outdoors? Small space or large room? If order to know what you need for your display and pop-up shop setup you need to know what kind of space you will be working with. Once you have the venue figured out, it’s time to look into promotional materials. For a larger space, look into tables and racks to display your product or merchandise, as well as signage, posters, and backdrops.
2. It’s not just about the product
Yes, the product, service, or merchandise being displayed is definitely important but that is not enough to draw attention to your booth and build audience interest. You need to accessorize! On top of the business cards, signage displays, and basic promotional material you need things that are fun and interesting that will catch the eyes of the audience you are trying to sell to. Things like a photo backdrop featuring your product or logo, eye-catching art prints, really anything that attracts attention to your booth; anything that is interactive is definitely a plus!
3. Be way too prepared
When you are getting ready to load up and head out to your pop-up venue, pack everything and the kitchen sink! If you think there is the tiniest chance that something may be useful, bring it! This includes extra pens and paper, tape, hangers, zip ties, garment racks, table décor. Anything and everything that you have used using the process or prepping for the event, bring it with you!
4. Do not overwhelm the customer
You do not want to deter customers by overloading them with products or information. Make sure that the inventory or product being displayed are worthy of being in the spotlight. You do not need to show off every single item your brand has ever created! Pick the best, most impressive pieces and consider the space you are working with to ensure your shop is not too chaotic and overloaded. The same rule applies to talking to potential clients or customers. Feel out the customer, evaluate their interest level, and go from there. Do not overload them with information right off the bat, take notice of what they are looking at and their reasons for looking. Be conversational, not sales-y.
We can help
While a pop-up shop can be a great way to get your name out there, the long-term growth offered by growing your online visibility is undeniable. We recommend integrating your online initiatives with your offline efforts.