How Hector’s Car Wash Achieved Explosive Growth in a Saturated Market
Daniel Flynn
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The Client: Hector’s Car Wash
In June 2019, a new business owner came to us in need of promotion for his new car wash business Hector’s Car Wash. The car wash space is saturated, especially in Southern Florida where the business operates. The reason is that there is not much if any of an off-season for car washes in places where the weather is either mild or warm all year. As a result, there are many operators in the market.
Nevertheless, the great thing about our services is that they are transferable to any industry, no matter the saturation. Therefore, we knew our services would jumpstart his growth. In addition, we work with new businesses all the time. Due to experience, we knew what we needed to offer him in order to jumpstart his business. In only two months, we were able to generate eye-popping growth for the business.
Hector’s Car Wash: The Results
In order to quickly satisfy your interest in this article, I will give you a brief overview of the online activity of Hector’s Car Wash as of August 21st, which is just under 2 months after the client first signed with us on June 28. Remember. The business was new. In addition, the business had no digital presence before partnering with us.
Here are two images of the performance widget on the client’s Google My Business account.
As you can see, within a 28 day period, the client experienced the following results:
- 391 search views
- 932 map views
- 181 direct searches
- 901 discovery searches
The best part is that the growth had not just started then. The client had experienced growth since day one. This is just a more recent snapshot of the business’ online performance.
In addition, the business received 10 5 star reviews as a result of our reputation management solution.
With traffic and reviews like that of Hector’s Car Wash, you would not know that he just opened his business two months ago. This is the name of the game for a new business. You need to make yourself appear established and you do that through an extensive digital presence and customer interaction on the web.
Now that I have explained the short-term results of our products, I will tell you the products that helped the client succeed.
Next Step?
The worst action is inaction! Our team is ready to find your next big move. Over 20 years of experience means we have the tools to get it done in your local market.
An End-To-End Business Solution for Hector’s Car Wash
To start out, here is the product mix that we signed the client on as well as the reasons we initially proposed the products.
Custom-Made Website
Since he wanted to offer monthly unlimited car washes packages, it would benefit him to have a website where customers could purchase packages. In addition, a website is critical for search engine optimization. We would then bury keywords associated with his industry in the metadata of his website so that his domain would rank for industry-related searches.
Business Listings
If he wanted to attract customers to his business, he would need to list his business in online directories. By doing so, consumers who were searching for car washes near him would see his business’ listing.
How Does Google Index & Rank Your Business In Search Results?
When we talk about search engine optimization, we’re referring to optimizing your listing and/or website for ranking algorithms (specifically Google’s).
What this means is that you’re enriching your listing or website with content that helps you rank higher than other businesses that are offering content centered around similar topics.
The reason I bring this up is that you need to keep ranking signals in mind when trying to rank on the first page for a certain keyword.
You see. Google bots crawl & index listings/webpages for relevant keywords. Google’s algorithm then ranks those pages for relevant keywords. When a user searches for a keyword, Google returns the pages that have been ranked for that keyword.
Therefore, Google’s ranking algorithm attempts to provide its users with the most relevant information possible and Google achieves this through the Google bot “vetting process”.
For most question-based searches, Google even displays the result that it feels answers the question best in a featured snippet.
Keywords play a huge role in helping Google deem what a piece of content is about & which questions or searches for which it is the best fit.
Keep in mind that not all keywords are created equally.
Generally speaking, long-tail keywords are less competitive than short-tail keywords due to them being much more specific & having less search volume. Therefore, it’s best practice to research the keywords you want to rank for & the other pieces of content that are currently ranking for them on Google search.
Reputation Management
Especially for a new business, reviews are important because they verify the business’ viability in the eyes of the consumer. Our reputation management system would help him to generate reviews and respond to them all from a single dashboard.
(Almost) Everything a Small Business Would Ever Need
As you can see, the business owner understood the power of a multi-dimensional approach to SMB marketing. We built a custom-made website for him, which gives him credibility in the eyes of consumers. Our business listings solution placed his business in over 60+ online directories with COMPLETE information so that his business would be found by potential customers. Lastly, our reputation management solution helped him generate 10 5 star reviews. After all, when you ask for reviews, consumers generally respond in a more complimentary tone.
The only other services we could have offered the client are Google, Facebook, and Instagram advertisements, which would make the marketing of Hector’s Car Wash truly omnichannel. Nevertheless, the services offered provide a foundation for the business on which additional campaigns can be launched in the future.
We Want To Help Your Business Too
Whether you are starting a new business like Hector’s Car Wash or want to grow your established business, we are here to help. Our team of marketing and payments experts has a proven track record of digital presence building AND optimization.
To schedule your risk-free marketing consultation, visit our homepage. For more articles on digital marketing and payment processing, visit our blog.
Next Step?
The worst action is inaction! Our team is ready to find your next big move. Over 20 years of experience means we have the tools to get it done in your local market.
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