Stats Speak For Themselves
As a business owner in the year 2019, you may already know the importance of having a website for your business. For those of you who do, you have probably spent time designing and developing a website for your business. Nevertheless, it is important that you have some useful web design statistics in order to make effective optimizations. If you are in the planning phase, the same applies to you as well. Having web design statistics on hand will inform your building phase, whether you are developing a website yourself or with the help of a professional team.
5 Web Design Statistics
1. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile (socPub)
As this web design statistic shows, you need to make sure that your website is responsive and supports mobile, tablet, and desktop media formats. After all, the modern consumer primarily resides on mobile. As such, your online strategy should be optimized for mobile.
2. 88% of online consumers are less likely to return to a site after a bad experience (eConsultancy)
Think about your website’s layout and functionalities with the end-user in mind. When doing so, ask yourself the following questions: Can a new visitor easily find my business’ product or service offerings? Will a visitor to my website know what the next steps are to obtain my products or services?
Once you answer those questions, you should constantly optimize the UI of your website for a new visitor who seeks to answer those questions.
3. Choosing a specific blue over some other hues amounted to an additional $80 million in annual revenue for Bing. (cnet)
Pay attention to details. Even though they seem minor, the smallest changes can pay off in the end. As this web design statistic shows, there is a lot of thought that goes into web design optimization. For a small business like yours, the results you will gain from small tweaks to your website design will not be an additional $80 million in annual revenue. However, your ability to convert visitors into paying customers will increase greatly. Therefore, you will see substantial increases in your revenue just as Bing did.
4. Judgments on website credibility are 75% based on a website’s overall aesthetics. (British Computer Society)
Your credibility will suffer from poor design. Therefore, you need to keep up with design trends and pay attention to aesthetic details on your website. As a result, you will build credibility and trust with your website’s visitors, which will increase the likelihood of them choosing your business over your competitors.
5. 70% of small business websites lack a Call to Action (CTA) on their homepage (business2community)
Our last web design statistic that you need to know outlines a common misunderstanding that owners that are not in eCommerce have with of their website. Your website is a means of generating more customers for you. Therefore, if you are not placing calls-to-action on your website that are visible above the fold (visible without scrolling), then you are missing the whole purpose of your website. How can you expect your website’s visitors to take the next steps if you do not present the next steps to them?
Now that you have some web design statistics in your back pocket, audit your own website. If you don’t have one, take these points into account in your planning process.
How We Can Help
We, at TAPLocal, make the web development and design process easy for business owners by offering the expertise of our development and design teams for service. With your vision in mind, we provide a complete technical and creative process from end to end so that the modern business owner can keep up with modern trends and requirements without having to worry.