What to Look for When Hiring a Digital Agency

Daniel Flynn

Daniel Flynn

Why would you hire a digital agency?

Most SMB owners say that they don’t need to hire a digital agency. Others claim that they are fully capable of managing their own online presence. Surely, you can create a social media page or list your business online by yourself. However, consider the following questions when assessing the necessity of partnering with an agency:

  • Do I possess the time and energy necessary to effectively manage my online assets?
  • Do I know how to effectively leverage those online assets for lead generation and conversion?
  • Can I do all of this efficiently?

Since most SMBs don’t have the resources available to do so, the digital marketing industry exists to fulfill their web marketing and advertising needs.

Unfortunately, in such a saturated industry, there are agencies that take advantage of their clients, offer a subpar product or service, and make promises that are unattainable. These issues often lead to rocky relationships between business owners and agents.

However, if you are searching for an agency yourself, then this does not have to be the case with your experience. Rather, the following article should serve as a cautionary tale and a guide in your process of hiring a digital agency.

The benefits of hiring a digital agency

In most cases, the benefits of partnering with a full-service agency offer sufficient evidence of their necessity.

Such benefits include but are not limited to:

  • having industry expertise at your disposal
  • receiving effective insights from a third-party
  • gaining a trusted ally in your agency

Now that you understand the primary benefits you could receive by hiring a reputable agency, here are the main features you should look for and, frankly, they should be non-negotiable.

4 features to look for when hiring a digital agency

1. Full-service

Sometimes, it makes sense to pick the option with all the bells and whistles. Not because you will use all those bells and whistles on day one, but because one day you may need a certain bell or whistle and, instead of having to shop around for another option, wouldn’t you rather have the one that can serve all of your needs?

In addition, there are the added costs of inconvenience and increased liability in working with multiple agencies or service providers. Therefore, it is better to work with a full-service agency that can fulfill all your digital marketing needs.

When you can consolidate, consolidate. You will thank yourself later.

2. Partnership culture

By definition, a digital agency is a group of service providers that deliver marketing products on behalf of an SMB, which means each of those service providers are agents. As agents of the SMB, they have a duty to operate in the client’s best interest. Therefore, it is important that you find an agency that has a strong partnership culture.

You want to hire a digital agency that values your business and the relationship it has with you as a business owner. Our industry is full of people who will nickel and dime you. Take our word for it. Find someone who will be an ally in your corner.

3. Transparency

Often overlooked until it is too late, one of the most important qualities an agency can have is transparency with its clients. When working with a digital agency, it should be easy for you to:

  • fully understand your charges and fees
  • have access to all of your accounts
  • receive consistent updates on the progress of your campaigns

If any of the terms listed above are not met with a given agency, then the agency does not value transparency. As a result, you are vulnerable to being over-charged with ‘hidden’ fees and promised deliverables that are unachievable.

4. Long-term outlook

As explained above in 2. Partnership culture, a good agency will train its employees to view themselves as your partners, placing your business’ best interest above all else. In addition to a partnership culture, an effective agency will have a long-term outlook on your business’ development.

Many agencies promise “quick fixes” and instant results. While some practices such as online listings management and web design offer deliverables in the short-term, most digital marketing products take a long time to be effective. Therefore, you and your agency must be focused on long-term outcomes and growth, which is more sustainable and effective than focusing on short-term, near-sighted results.

In fact, most businesses leave an agency because the products they receive do not produce results quickly enough. However, digital marketing isn’t magic. It takes time to be effective. Nevertheless, digital marketing is a tried and proven method of generating leads and converting those leads into paying customers.

As you go…

We, at TAPLocal, wish you luck as you conduct your search in hiring a digital agency. Remember that there is an optimal fit for your business and that you should value full-service offerings, partnership culture, transparency, and a long-term outlook when hiring a digital agency.

From our HR department to Client Success, we pride ourselves on helping SMBs like yours TAP into their full earning potential. We offer transparency and a long-term approach to marketing in which we leverage industry-leading digital products to service our clients.

Visit our blog for more resources related to digital marketing and payment processing and our homepage to schedule a free online marketing consultation today.

Next Step?

The worst action is inaction! Our team is ready to find your next big move. Over 20 years of experience means we have the tools to get it done in your local market.

Share This Article!

Our Partner Network

  • 123local
  • 2findlocal
  • 8coupons
  • ABLocal
  • AllergyEats
  • AllMenus
  • AmericanTowns
  • AroundMe
  • Baidu
  • Banks.com
  • Brownbook.net
  • Central Index
  • ChamberofCommerce.com
  • CitySquares
  • CK Maps
  • Cylex
  • DexKnows
  • DoorDash
  • Dun & Bradstreet
  • eLocal
  • EZlocal
  • Find Open
  • Fliggy
  • GoLocal247
  • HERE
  • HolidayCheck
  • HostMe
  • HotFrog
  • iBegin
  • iGlobal
  • Insider Pages
  • Instagram
  • Local.com
  • LocalDatabase
  • LocalPages
  • LocalStack
  • Mafengwo
  • Mapstr
  • Menupix
  • MerchantCircle
  • My Local Services
  • n49
  • Navmii
  • NDrive
  • Opendi
  • OpenTable
  • Parent Day Out
  • Pitney Bowes
  • Pointcom
  • Postmates
  • Property Capsule
  • RetirementPlanning.net
  • SafeGraph
  • ShowMeLocal
  • Soleo
  • Superpages
  • tellows
  • TomTom
  • Top Rated Local
  • Trip.com
  • TripAdvisor
  • TrustPilot
  • Tupalo
  • Uber
  • Uber Eats
  • USCity.net
  • VotefortheBest
  • Waze
  • Where To?
  • WiserAdvisor
  • Yalwa
  • Yandex
  • YaSabe
  • YellowMoxie
  • YellowPageCity
  • YellowPagesDirectory

Let's Get Started

Start Rewarding Your Customers Today!

Clover App Market - Restaurant Rewards
Pop-up form on Restaurant Rewards page

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Standard

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Builder

Ready To Boost Your Business?

Create Your Free Account To Claim Your Package!

All In One Packages - Starter

Pick A Time To Speak With A Local Business Expert

Start Gaining Repeat Business From Your Customers Today!

Text Message Marketing - Scheduling

Pick A Time To Speak With A Local Business Expert

Take Control Of How You Show Up Online Today!

Listings - Scheduling

Pick A Time To Speak With A Local Business Expert

Starting Driving Hyper-Local Traffic To Your Website!

Listings - Scheduling

Pick A Time To Speak With A Local Business Expert

Boost Your Facebook Ads With Hyper-Local Technology!

Facebook & Instagram - Scheduling

Pick A Time To Speak With A Local Business Expert

Get Prime Exposure With Our Reach & Frequency Guarantee!

Facebook Awareness Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Advertise On The World's Leading Search Engine!

Facebook Awareness Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Find Out How TAPLocal Can Grow Your Business!

TAPLocal Appointment - Scheduling

Pick A Time To Speak With A Local Business Expert

Get HOT Local Leads Delivered Directly To Your Phone!

Facebook Lead Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Help Hungry Customers Find You When They Need To!

Listings For Food - Scheduling

Pick A Time To Speak With A Local Business Expert

Drive Sales With Redeemable Offers On Facebook!

Facebook Offer Ads - Scheduling

Pick A Time To Speak With A Local Business Expert

Simplify How Your Customers Pay You & Cut Processing Costs!

Payments - Scheduling

Pick A Time To Speak With A Local Business Expert

Simplify Your Day-To-Day With The Perfect Point Of Sale!

Clover POS - Scheduling

Read A Client Success Story!

Learn How We Grew Our Client's Business With Stellar Web Design

Read A Client Success Story!

Learn How To Leverage The Power of Text Message Marketing For Your Business!

Read A Client Success Story!

Learn How We Helped Our Client Build Their Online Reputation & Get More Customers As A Result!

Read A Client Success Story!

Learn How To Leverage Google Ads For Business Growth

Read A Client Success Story

Learn How To Leverage The Power of Facebook for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Offer Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Lead Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Awareness Ads for Growth!

Read A Client Success Story!

Learn How To Leverage The Power of Facebook Click Ads To Grow Your Business

Read A Client Success Story!

Learn How We Increased Our Client's Online Visibility & Got Him More Leads!

Get Your Web Design eBook!

Learn What Separates A Winning Website From The Losing Ones

Get Your Free SMS Marketing eBook!

Learn How To Turn New Purchases Into Your Most Loyal Customers

Get Your Reputation Management eBook!

Learn How To Build Your Online Reputation & Get More Paying Customers

Get Your Free Ebook Today

Learn How To Audit Your Merchant Statement And Cut Your Costs

Get Your Google Ads eBook!

Learn How To Convert Web Traffic Into Revenue

Get Your Facebook Ads eBook Today!

Learn How To Advertise On The World’s Biggest Stage

Can Google's Crawlers Understand Your Site?

Find Out If Your Website Has Schema Markup

Schema Markup - Contact Info
small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Payments Consultation Awaits

Let's Create Your Free Account

Claim Your Free Clover Today!

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

small_c_popup.png

Let's have a chat

Your Free Local Marketing Consultation Awaits

Get Your Business Listings eBook!

Learn How To Get Found By Consumers Who Are Searching For A Product Or Service That You Offer