Why web design is important to youWeb design is becoming increasingly important. In fact, 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. As such, there is an opportunity for SMBs like yours to regain market share as major search engines level the playing field for businesses large and small. Oftentimes, the main point of contact in the information search stage of a consumer’s buying journey is a business’ website. Therefore, it is of paramount importance that your web design is unique yet following industry best practices. In addition, you must understand the online behavior of the modern consumer in order to leverage your online presence to get more customers. To provide some insight, the rest of this article outlines web statistics relevant to your business, assumptions about the modern consumer, and web design recommendations that will help you compete in today’s landscape.
Statistic 1: One-third of all Google searches are related to location.Assumption 1: The modern consumer is a person who refers to the Internet when he or she needs or desires of a product or service. Conclusion 1: You need to list your SMB online.
Statistic 2: 60% of Google searches are mobile searches.Assumption 2: The modern consumer spends most of his or her time on mobile. Conclusion 2: Digital marketing, optimized for mobile users, is your SMB’s best friend.
Statistic 3: A website visitor provides less than 15 seconds of attention before deciding to leave.Assumption 3: The modern consumer provides a short window of attention to a given site. Conclusion: The modern consumer will move on to the next search result if your website is not attention-grabbing.
You need to capitalize on web design
But not too unique